Turning urine leak pads into a lifeline for women in health deserts. 

AGENCY: FCB NY
ROLE: CONCEPT, CREATIVE DIRECTOR

CORE TEAM FCB NY: 
Global Chief Creative Officer: Andres Ordonez
Global Creative Partner: Danilo Boer
Chief Creative Officer: Michael Aimette
Creative Directors: Pieter Claeys, Roxane Schneider
Associate Creative Director: Lyndsey Stormer
Senior Art Director: Kate Degen
Senior Copywriter: Sandi Spino
Account: Rachel Magerman
Executive Producer: Dan Roversi
Producer: Jenna Ramon
Global Producer: John Bleeden
Editor: Brei Monteiro



2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Creative Data | Silver
2025 | Cannes Lions | Health | Silver
2025 | Cannes Lions | Brand Experience | Silver
2025 | Cannes Lions | PR | Silver
2025 | Cannes Lions | Innovation | Bronze
2025 | Cannes Lions | Health | Bronze